![]() ![]() ![]() The perception that PR professionals don't necessarily understand the financial side of running the business is probably unfair, but it remains the biggest hurdle holding them back from business leadership roles at major companies. So, here are five lessons that we have distilled from the event, focusing in particular on how communications roles and functions are changing during a time of profound transformation. And that was reflected by the event's 'Reset' theme, spanning in-depth examinations of the critical issues facing the public relations industry during the Covid-19 era.Īll of which meant there was a lot of compelling content to process across the event's three days, which you can find via the session videos and coverage. Our 10th Global PR Summit was not supposed to be another virtual affair, but we live in unusual times. ![]()
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