But the partnership crumbled after Apple acquired Beats for $3 billion last year.Īfter the acquisition, HP stopped attaching Beats logos or brand names to its PCs, and instead started saying it was using homegrown audio technology. HP laptops still sell on HP’s website with the Beats brand on it. HP for a long time partnered with Beats for audio in PCs as well as some all-in-ones. The PCs will likely have a sticker attached or logo engraved on them to highlight the audio technology, similar to stickers for operating systems and processors widely found on laptops and desktops. The first Bang & Olufsen branded PCs will appear this spring, HP said.
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